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New ID Verification Measures for 888 Casino

18 April, 2009,  Rita Malhotra, Staff writer

Online casino giant, 888 Casino has added new measures to beef up it's ID verification systems.  They have engaged UK ID verification specialists 192Business to work with all of 888's online properties which will apply to all new player acquisitions.

The move comes as online casinos continue to fight to establish a reputation for responsibly dealing with the risk of underage patronage as well as the widely held belief that they are used  by criminals as a means of laundering money.

888 Group's Ruth Tanami, who leads their responsible gambling initiatives released the following statement in relation to 192Business's engagement:

'Player verification enables us to go into new markets safely and responsibly. It not only minimizes paper-based player identity checking that impairs the customer experience, but maintains our commitment to being a socially responsible operator by preventing underage players accessing our gaming sites'.

Other senior executives at 888 have labeled the new verification measures as an essential tool for the organization as it ventures into new markets to expand its player base.  Although given 888's enormous penetration across the online gambling world, it is curious to think that they still believe they have markets they have not yet tapped.

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