32 Red to Sponsor Football Team

English football team Swansea City have secured a sponsorship deal with 32 Red casino.

The 2 year deal will see 23Red's logo on Swansea's home and away strips as well as becoming club's official online gaming partner.

The deal is seen somewhat of a coup for Swansea, signing a major jersey sponsor at a time when many football teams are having difficulty locking sponsors away in the current economic climate. And Swansea have managed to sign a company whose previous football shirt deal was with Premier League Club Aston Villa.

Swansea vice-chairman Leigh Dineen said in a press release that "32Red was talking to a number of other football clubs, including some in the Premiership, about shirt sponsorship but we are delighted to become their chosen partners in football. We are now a Championship club with a Premiership sponsor - and that's something we are very proud of".