Online sports books...

The Internet provides the perfect medium for online sports betting offering scope for effective presentation of real time betting lines in conjunction with all the sports news and research of the world wide web at the punter's fingertips. It's no wonder almost every sport betting organization worth its salt has an online offering. Not all are good though.

Obviously the betting preferences of each punter are different, but as a general rule the quality of an online sportsbook will be effected by the following:

number of betting lines offered;
extent of coverage of leagues/sporting events;
novel special (non-sporting) bet lines available;
bet variations available per event;
extent of in-play bet options;
reload bonuses offered;
promotions offered;
limit collars;
ease of navigation and intuitiveness of betting interface;
quality of support (24/7, live support, toll free numbers etc);
flexible deposit/withdrawal options;
organization reputation/size/brand/operating history;
additional services offered to enhance the betting experience, eg live scores, stats etc.