Full Tilt Gives Itself a Spit and Polish

4 May,  2009,  Milton Shaw, Staff writer

Full Tilt is one of the world's largest online poker rooms by just about any meaningful measure you can think of.  Players numbers, turnover amount, player numbers, tournament frequency or brand recognition, you name these guys are consistently in the top 3.

So when Full Tilt make any type of significant change to their operation generally the poker world sits up and takes notice. 

This week they unveiled a new site redesign aimed at enhancing intuitiveness and site navigation as well as an increased leverage of their growing list of supported poker pros that play at Full Tilt. 

Team Full Tilt has become a cornerstone of the Full Tilt band and is a marketing strategy that is credited for a good degree of their rapid growth over the last five years or so.  The team consist of over a hundred poker professionals, including a dozen or so WPT final table regulars like Gus Hansen and Phil Ivey both of whom appear prominently on the home page.

Full Tilt's new look boldly emphasizes Team Full Tilt's presence at their poker tables and their core mantra, “Learn, Chat, and Play with the Pros.” 

Despite the extensive make-over, their software platform and logo remain unchanged.

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